What"s Good About a Consumer Mailing List?
This list can come in the form of a traditional direct mailing list or as an email list, a form of communication many more businesses and organizations rely upon in the ever-growing cyberspace community.
In either case, a consumer list can be customized to include the maximum amount of possible consumers or narrowed to fit within a specialized niche according to the business' or organization's needs.
A campaign that relies on a consumer mailing list targets buyers directly in their homes where they are comfortable and probably in a buying mood.
A company or organization may send catalogues, mailing promotions or other such items to a residence or perhaps even another business or organization if it is appropriate.
There are many services that offer customizable lists that will include basic information such as age, children in the home, dwelling type, estimated current home value, estimated income, gender, homeowner status (homeowner or renter), length of residence, marital status, net worth model, person type, purchase amount ranges, telephone area code and the year the home was built if applicable.
These lists can be customized according to other factors like hobbies and interests such as automobiles, books, fashion, cooking, collectibles, crafts, gambling, health and fitness, home improvement, outdoor recreation, self-help, pets, photography, politics, previous purchasing behavior, recreation and/or travel, sports or technology.
Lists can also be compiled based on other factors such as ethnicity, households with children, political affiliation or veteran status.
With so many elements from which to choose, it is a good idea to narrow down the demographic factors before starting a campaign.
Reliable services will compile their lists through ethical means.
Their sources will come from consumers who have already taken proactive measures in order to receive information and offers concerning specific products and services.
They will avoid consumers who are on the Do Not Call list and other such lists so that a business or organization will keep its good image in the eyes of potential consumers.