Monetizing a Website to Earn Money from Home
Advantages of Website Marketing
When you advertise with a website, you minimize the need for a large capital. You simple need a computer with an internet connection. You don't have to purchase a stock of goods and worry about storing, handling and shipping them. The things you advertise for are products, services and information offered by other companies. There are no worries on having the products expired or damaged.
Moreover, all transactions in marketing via website are done online. You may correspond with your employers and prospective customers through online conferences and email. You don't have to travel to attend business meetings and do actual sales talk. Lastly, getting your salary is also done online through internet money transfer services. Most internet businesses release your income without a quota. Hence, no matter how small or large your income has grown, you will get it at the end of the month.
Techniques of Website Advertising
Now, it's not enough that you host the links in your website. Remember that the visibility of the ads depend on the visibility of your own website. Therefore, your priority is to establish your sites to as many loyal readers as possible.
The first approach in monetizing a website is to tap Search Engine Optimization (SEO). This is done by improving the content and architecture of your site to get higher ranks in Google and Yahoo searches. You can do simple optimization by using target keywords as content of your pages' text, tags, headers and labels of items. You should also link your pages to related back links.
After getting free traffic from search engines, your goal now is to funnel the visitors into clicking the links of your employers. You must be creative in sizing and positioning the image ads. Put them in easy-to-find spots, preferably between blocks of text so that readers have no choice but to read them.
It will also help if the ads are in a field relevant to the content of the webpages. For example, it is perfect to put ad links about a video game when your blog speaks about technology, gaming and consoles. As time passes and as you gain experience as a website advertiser, you will see that it is efficient to keep all the content of your website relevant to one general topic or field. This will help you keep a large and loyal readership.
Monetizing a website also includes hosting content from other sites. These items are not necessarily links or advertisements. They will just buy space from your pages so that you can help disseminate information, similar with how advertisers buy space from newspapers. You can also host surveys and marketing tools of other companies for generating their leads.